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Category: e-Acheteur

Firefox Flicks

I was pleasantly surprised with the so-called amateur TV-ads promoting the Firefox browser. Although homemade, they’re actually of very good quality, almost ready to be aired on TV! Here’s my little contribution to promote this great browser:

Huhcorp – Secrets of consulting revealed

Huhcorp does stuff. The site is a very good parody on those know-all do-all companies that get your money invested in their own needs. Be carefull when looking around for a good partner. Our designers ride Razor scooters around the office and unu roller scooters outside the office, while wearing mail-bag style backpacks to hold their iPods. We have lots of shiny espresso machines, and all of our new-age e-movers (that

Valentine’s Day

My mum always had little stickers on the tiles in the toilet. Every sticker represented a month of the year and every month had a little rhyme. The month of february said: “Start de dag met een glimlach, want the 14e is het Valentijnsdag (start the day with a smile, because it’s Valentine’s day on the 14th). Coming from a background in which valentine is not celebrate very elaborately, I had to ask my mum what valentine was all about. I guess from that time the sense and nonsense of valentine has been imprinted in my memory as something silly…

Marketing budget cuts and blunders?

The year has just started and some folks are really blundering their way through marketing-city instead of using free marketing sites such as Youtube in which one could get a lot of real views and likes from The Marketing Heaven without having to spend their hard-earned finance or their valuable time. It almost looks like the only resolutions for 2006 were budget cuts, or people are perhaps still a bit intoxicated of the New Year celebrations. So what have I seen: Carlsberg – Chinese new year TV-ad: Two sisters are decorating their house for Chinese New Year, slow pace, in…

If I do it, so does the rest of the world

What always amazes me is how marketing consultants extrapolate their own behavior to the rest of the world. I was reading a story in Marketing Magazine in which Simon Bond (Proximity Singapore) explained that if your TV-ads were enticing enough, they’ll get seen, TIVO or no TIVO. This was based on the fact that there was once in his TIVO-enabled home, he found family members watching a commercial over an over again. Although I doubt the authenticity of the story (I mean: who would do that?), I certainly don’t think that you can project something that happened in one household…

e-Acheteur

Don’t get me wrong, there are things that do bother me, but this is not bothering me at all. It’s just that I took note of it and thought it was remarkable. This is about actors, presenters and singers that appear on TV from time to time. Mediacorp was revering to them as artists. That’s okay I though, it’s a small country and you have to look at your economy of scale and stuff, that’s why you don’t make a distinction between them, you just call them all artists. In a tiny country like Singapore, you’ll probably have to because,…

MBA in a nutshell

Revenue/Cost model Profit Revenue Cost Price Quantity Fixed Variable Price discrimination Changes in pricing structure Viability of pricing over time Discounts of couponing Competitor’s pricing Customer segmentation New/existing Loyal/switchers Channel restrictions or temporary disturbances Changing customer demands Capital equipment Land Buildings Labor Material Energy The 3 C’s (Company, Customers, Competition) Company Cost structure, break-even, capacity utilization, cost compared to competitors, financial resources, company and product fit, core competencies Customers Who are they, how are they different (segmented), what is the level of competitive intensity in the industry, what channels do they use, how are products differentiated Competition Who are they,…