I knew Sam Yen from a Teched Live interview that I did with him before, and knew about his passions with regards to user experience and design thinking. Sam has been leading the shift from feature thinking to design- and user-experience thinking at SAP. And that is important, as end-users expect much more from their users-experience.
While doing their work at the office, today’s users expect the consumer-like experience that they see from their smart devices and consumer applications. Not only is this expected from a convenience stand-point, but after some critical questions on ROI, Sam has also shown me how you can actually quantify this in terms of increased productivity and how to turn investments in user-experience into a solid business case.
The Tweetchat with Sam Yen has taken place on Thursday, February 26th, 6pm CET, and the topic was “The Users Strike Back: The Force Behind a New SAP Experience”.