Best analogy I’ve heard: Heidi is the proprietor of a bar in Chicago. She realizes that virtually all of her customers are unemployed alcoholics and, as such, can no longer afford to patronize her bar, so she’s planning to get them to the South Florida Alcohol Treatment center. To solve this problem, she comes up with a new marketing plan that allows her customers to drink now, but pay later. Heidi keeps track of the drinks consumed on a ledger (thereby granting the customers’ loans). Word gets around about Heidi’s “drink now, pay later” marketing strategy and, as a result,…
Between tech and madness lies creativity
