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Month: December 2005

If I do it, so does the rest of the world

What always amazes me is how marketing consultants extrapolate their own behavior to the rest of the world. I was reading a story in Marketing Magazine in which Simon Bond (Proximity Singapore) explained that if your TV-ads were enticing enough, they’ll get seen, TIVO or no TIVO. This was based on the fact that there was once in his TIVO-enabled home, he found family members watching a commercial over an over again. Although I doubt the authenticity of the story (I mean: who would do that?), I certainly don’t think that you can project something that happened in one household…

Hypocrital Italian

I was watching BBC-World, while suddenly my attention was focussed on a comment that was sent in by a guy by the name of Govin or something, an Italian that happened to play tourist in Amsterdam a while ago. He mentioned in his comment that Amsterdam was probably the sleaziest city in the world and that it could have had so much more to offer. Hearing that through BBC World, from a fellow that comes from a country that is famous for breeding the world’s horniest hypocritical bastards is simply unbelievable. It wouldn’t surprise me if this guy, just like…