What always amazes me is how marketing consultants extrapolate their own behavior to the rest of the world. I was reading a story in Marketing Magazine in which Simon Bond (Proximity Singapore) explained that if your TV-ads were enticing enough, they’ll get seen, TIVO or no TIVO. This was based on the fact that there was once in his TIVO-enabled home, he found family members watching a commercial over an over again. Although I doubt the authenticity of the story (I mean: who would do that?), I certainly don’t think that you can project something that happened in one household…
Between tech and madness lies creativity