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Month: April 2000

MBA in a nutshell

Revenue/Cost model Profit Revenue Cost Price Quantity Fixed Variable Price discrimination Changes in pricing structure Viability of pricing over time Discounts of couponing Competitor’s pricing Customer segmentation New/existing Loyal/switchers Channel restrictions or temporary disturbances Changing customer demands Capital equipment Land Buildings Labor Material Energy The 3 C’s (Company, Customers, Competition) Company Cost structure, break-even, capacity utilization, cost compared to competitors, financial resources, company and product fit, core competencies Customers Who are they, how are they different (segmented), what is the level of competitive intensity in the industry, what channels do they use, how are products differentiated Competition Who are they,…